A flooring dealership within a larger furniture operation must understand—at the most basic level—that in order to thrive it must exist as a strong and independent entity. Fuse Alliance member RGO Flooring, located in Alberta, Canada, is just that—a stand-alone flooring company partnered with RGO Office Products.
RGO has a 49-year relationship with Steelcase, and is recognized as one of Canada’s “Best Managed Companies.” RGO has four distinct divisions—Furniture, Window Coverings, Equipment and Flooring—each recognized as a leader within its individual market. Generally speaking, Furniture works with end-users directly; Equipmentworks with end-user IT departments; Window Coverings works with developers, base-building contractors and property managers, and Flooring primarily works with tenants, their designers and their contractors. On any given project RGO often ends up with multiple divisions providingproducts and services, but rarely do the various divisions deal with the same people.