aspecta german website
Metroflor's Aspecta continues to gain momentum around the world. Shown here is the brand's German website.

Aspecta by Metroflor is gathering significant momentum around the world following a number of successful international trade shows and an ongoing program of business development, according to the company.

Aspecta was launched at Domotex Hannover in January 2014, with other formal launches having taken place in Sweden at the Stockholm Furniture and Lighting Show, in Spain at Maderalia in Valencia and in the U.K. at Retail Design Expo in London.

In the U.S., Aspecta launched at NeoCon 2014 and this year Metroflor is exhibiting it at GlobalShop, HD Expo, NeoCon and Healthcare Design Conference. 

According to a Metroflor representative, Aspecta now has 13 distributors in North America, including one in Canada, with partnership deals also signed in South Africa and Brazil. In Europe, Aspecta ERME (Europe, Russia and the Middle East) is under the leadership of Marcel Kies, who noted the company is in the process of confirming commercial agreements in 14 territories—to go live by June—including Germany, Austria, Switzerland, Italy, Turkey and Belgium.

In addition to the progress Aspecta has made domestically and internationally, Ken Knight has been appointed as managing director with the role of launching the brand in Australia, New Zealand and Southeast Asia.

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