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Breaking Flooring News

Gerflor Introduces Creation

gerflor
Gerflor USA's new Creation collection of LVT carries a guarantee for free product replacement if the customer is not satisfied with the aesthetics.
July 13, 2015

Gerflor USA's new Creation collection  of luxury vinyl tile (LVT) carries a guarantee for free product replacement if the customer is not satisfied with the aesthetics such as the look, design or color of the product, according to the company.

“At Gerflor, we believe that designers should be able to specify and purchase LVT with the confidence that they will get the flooring solution that works best for their clients," said Benjamin Bachman, CEO of Gerflor. "That’s why our new Creation collection comes with the 'Your Creation. Our Guarantee.' promise that we will replace the Creation LVT free of charge if the customer isn’t happy with the look, design or color of the product after installation."

Creation LVT is available in both plank and tile format. It features the latest high-definition printing technology on tear-resistant film, and contains minimal repeat patterns, resulting in the most realistic looking wood, stone and textile flooring designs for contract environments, according to the company.

“Gerflor’s global design teams worked closely with U.S. architects and designers to develop the range of designs offered in the Creation LVT collection,” said Catherine Del Vecchio, marketing director of Gerflor. “And we’re delighted to present a new collection of LVT products that is based on some of Gerflor’s best-selling designs internationally as well as some unique creations for the American market.” 

Creation is offered in 58 realistic designs: 38 woods, 16 stones and four textiles.

For more information, visit gerflorusa.com.

KEYWORDS: flooring industry news Luxury Vinyl Plank and Tile

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