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Floor Coverings

The Reality of Social Media for Flooring Retailers

By Todd Bairstow

You’ve all heard the hype. Everyone’s on Facebook and Pinterest and Instagram. There’s tweeting going on everywhere, but not a bird in the sky. And something called Snapchat where messages disappear…but you might be able to advertise there?

As a flooring retailer, the wall of sound and fury over social media can be overwhelming. There are consultants and agencies and marketing types of all stripes asking for you to spend your dollars on this exciting and overwhelmingly popular medium. Everyone’s doing it, and you need to be doing it, too!

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