Bentley won the Best Small Booth prize at NeoCon East in Philadelphia.
The recognition, presented by International Interior Design Association (IIDA), in partnership with Contract magazine, praised Bentley’s design savvy in bringing the company’s “Born & Raised” theme to life.
“Bentley takes pride in converting ordinary spaces into fashion statements,” said Sherry Dreger, vice president of marketing for Bentley. “It’s what our carpet products are designed to do for our customers. We wanted our Chicago showroom and NeoCon East booth to reflect that same mission, embracing our 30 year legacy and luxe, grit-meets-glamour style.”
Since embarking on its rebranding journey two years ago, Bentley has purposefully returned to its roots—primarily by taking a wide-angle, big picture view of Los Angeles’ influence on its people and products. Drawing from its heritage of chic style, Bentley transformed its NeoCon East booth into a trendy space that emitted classic rock and roll energy and luxury.
The award honors exhibitors for originality of design, visual impact, effective use of materials and the outstanding use of space, color, texture, lighting and graphics. The booth was designed by Bentley with a collaborative retro fit for the NeoCon East show by EDE Corporation based out of Chicago.
Bentley’s Born & Raised campaign also received a Gold MarCom Award in the Branding Refresh category, a Platinum MarCom Award in the Company Overview category and was recognized with an honorable mention in the Twitter Engagement category.
For more information, visit bentleymills.com.