Mirage Floors has updated its website.

The revamped site is optimized for standard and mobile platforms and automatically adapts to the user’s interface.

According to the company, the site is a complete tool that makes it easy to explore the world of hardwood flooring and the distinctive features of Mirage’s hardwood floors. The site layout is visual, ergonomic and intuitive, making it easy to find information.

Taken in real locations, the high-resolution, large-format photos of Mirage floors on the site realistically convey the ambiance created by each style of flooring, to better guide consumers.

“For many consumers, a hardwood floor is something they’ll only purchase once in a lifetime and they want to be sure they're making the right choice, in terms of both look and quality,” said Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand. “With the many species, colors, textures, widths and finishes available, the possibilities are almost endless. At Mirage, we understand that it can be hard for consumers to get their bearings. Mirage’s website was designed to provide consumers with the information and tools to choose the hardwood flooring that best suits their needs, lifestyle and the look they’re going for.”

The process for ordering samples and maintenance products online has also been given a refresh. The dealer locator has also been tweaked, so finding the Mirage dealer closest to you is faster and more efficient.

Mirage’s professional clientele of architects, designers, retailers and installers are also in for a treat; their dedicated section of the site is even more complete and easy to use. Professionals will find all the information they need, including technical specifications; detailed product information sheets for products that can contribute to LEED certification; installation, maintenance and warranty guides; BIM (Revit) content; information for commercial projects and the Dealer Locator tool.

For more information, visit miragefloors.com.