Stoehr Flooring, a division of Robbins, has revamped its website.

The updated website is mobile friendly and features new solid hardwood product collections consisting of new colors, species and a wire brushed product line. There is an online cart feature which allows customers to order color and specie samples at no cost. High-quality product photography was also incorporated into the redesign to allow for better imagery of the hardwood floor products, as well as room scene photography, according to the company.

In addition, customers can also use the new virtual room designer to upload photos of the rooms in their own home for floor customization. An account can be created to save and edit customized designs. Customers can choose a print out of their selected products and visit a local retailer to speed up the buying process.

"The goal in redesigning the website was to provide a better experience for our customers and simplify the floor selection process,” said Jamie Darpel, Stoehr's marketing manager. “The new product photography and virtual room designer really highlights the natural variation and beauty of our floors, and will allow our customers to get a good visual of how a new solid hardwood floor will look in their home."

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