Connecting with customers is vital to the success of any business. Flooring contractors are no different, but which customers and how? Who do you spend time with—architects, designers, end users or general contractors? What about product manufacturers?
Our company was not just built on reputation we continue to build on it. When our grandfather started Lippert Tile Co. in 1949, his goal was to develop a strong business based on his reputation for excellence in the Milwaukee market and to provide employment opportunities for his family.
Rubber as a flooring material has been around since about the 1940s, starting with the smooth, marbleized design tile that was a workhorse product in all kinds of heavy traffic areas.
Say the word commercial and most people immediately think of those two-minute breaks between their favorite TV shows to run to the restroom or grab a bite to eat, and more recently, the 15 to 30 second spots prior to watching that video of a cat doing something cute.
At its recent convention in Ft. Laurderdale, Fla., Starnet Worldwide Commercial Flooring Partnership honored its members, vendors and the designers they work with at its 14th annual Design Awards celebration.
The role of the flooring contractor is one of the least understood pieces of a flooring sales transaction. Without a flooring contractor, there is no install, no logistics and no one to warrantee the labor aspect of the job.
