Hear ye, hear ye: the general consensus is that the flooring industry is hungry for innovative ways to win new business and battle back against a weak economy.
October 15 thru November 30 will bring added incentive for consumers to choose branded Wools of New Zealand carpet and rugs thanks to Brilliant Choices Wool Carpet Sale, a four-win program designed to benefit consumers, Premier Partner retailers, wool carpet manufacturers and the Heifer Organization.
“Now You Can Have Your Cake and Drop It, Too…”That’s how Mohawk is positioning its newest innovation, SmartStrand Silk with DuPont Sorona, in a high-profile national advertising campaign hitting newsstands this month.
Warp & Weft has introduced a trio of new designs that are eyecatching. Stonehenge, Creeks II and Glaciers are each different designs, but they all express a mysterious quality.
Shaw’s Tuftex division has announced that it will introduce a collection of carpets crafted of STAINMASTER TruSoft nylon, Invista’s new soft, high-performance fiber.
At its Summer Convention, CCA Global Partners, partnering with the Just Shorn people of New Zealand, launched a wool program that seeks to bring this natural fiber into Main Street.
