Recessions generally are a time when an industry buckles itself in to weather the storm but within the carpet industry winds of change have been taking place that have altered the landscape to the point where it may never be the same again.
As I retailer myself I, too, have had these calls from customers who say, “My carpet is flattening out.” Well I’m sorry to break the news to you and the fiber companies/mills that make and sell soft yarns: They’re supposed to flatten.
Mohawk upped the ante in the synthetic fiber area a couple of years ago with the introduction of SmartStrand, bringing built-in soil and stain resistance and new levels of durability to carpet, not to mention putting sustainability in the industry on a new plane.
With one of its largest gatherings for a summer convention in recent years, Carpet One Floor & Home executives, along with those from its parent company, CCA Global Partners, not only celebrated but demonstrated to their members the power that can be garnered from partnerships.
INVISTA announced that SCS Global Services (SCS), an internationally recognized independent certifier and standards developer, has provided third-party validation of the Antron fiber brand Comparative Claims Standards Process.