As demand for senior living surges across North America, specialty contractors have a golden opportunity to lead market expansion through retrofit expertise, data-driven processes, and direct engagement with decision-makers
Across North America, senior living is expanding faster than ever—yet the cranes have gone quiet. What’s fueling the sector’s resurgence when new construction has dropped 40%? The answer lies behind closed doors, in spaces being reimagined for a new generation of residents and investors. Discover how specialty contractors are quietly reshaping the market, one retrofit at a time.
The 2025 Starnet Design Awards reveal how top contractors and designers are pushing the boundaries of what commercial flooring can achieve in modern spaces.
Starnet members are swapping "cradle to grave" project bidding for Silicon Valley-style subscription models. Team selling, recurring revenue, and proven tech frameworks promise predictable income and happier employees—if contractors can make the leap.
The 2008 crisis changed everything. Banks stepped back, private credit filled gaps, and fractional ownership platforms let anyone invest in commercial real estate with $500. For specialty contractors, this means more diverse projects, tighter schedules, and new opportunities—if you know where to look.
Multifamily mastery: Dustin Kauffman of CB Flooring and Lindsay Harbold of AHF Products execute 200,000-plus-square-foot projects with minimal issues through trust and teamwork.
Trust + expertise = 350% growth: Jennifer Talley of Image Flooring & Jenny Wolff of Milliken show how strategic partnership transforms flooring business.
Strategic partnership drives over $1 million in annual growth: Jake Hoffnagle of Professional Diversified Flooring and Becca Dobbs of Milliken show how trust builds success in commercial flooring.
Traditional trades like interior contracting now embrace EOS and EXO 2.0—structured systems previously limited to tech sectors—to document institutional knowledge, strengthen succession planning, and navigate modern market pressures.
AI has revolutionized contracting. By combining digital intelligence with human judgment, flooring contractors can reconnect with past clients through data-driven CRM strategies, value-first outreach, and consistent engagement—transforming dormant relationships into a powerful revenue stream.