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Home » Women in the Floorcovering Industry (WIFI)

Articles Tagged with ''Women in the Floorcovering Industry (WIFI)''

WIFI at NWFA 2025

WIFI to Host Exclusive 'Mastermind Morning' Breakfast Event at NWFA Expo

FLOOR Trends & Installation Editors
April 15, 2025

WIFI hosts "Mastermind Morning" breakfast event on April 16 at NWFA Expo, featuring roundtable discussions on Technology & AI, Growing in Place, the Balancing Act, and industry trends. The networking event aims to empower women in flooring with valuable insights and connections for career advancement.


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WIFI Power Hour

Craft Your Business Narrative: How Storytelling Drives Sales & Customer Loyalty

FLOOR Trends & Installation Editors
March 24, 2025

What if your story could be the secret ingredient to stronger customer relationships and higher sales? Industry experts are ready to show you how. Join the free virtual Power Hour event hosted by Women in the Floorcovering Industry.


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WIFI at NWFA 2025

WIFI to Host Women's Event at NWFA Expo, Power Hours on Storytelling and LinkedIn

FLOOR Trends & Installation Editors
March 13, 2025

Women In the Floorcovering Industry's (WIFI) spring calendar features virtual Power Hours on storytelling and LinkedIn optimization—all designed to empower women professionals in the flooring industry. Be sure to join the women's breakfast networking event hosted by WIFI at the National Wood Flooring Association (NWFA) Expo. 


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WIFI New Board Members Hunsicker and Blitzstein

Women In the Floorcovering Industry Adds Two Board Members

FLOOR Trends & Installation Editors
March 7, 2025

Women In the Floorcovering Industry (WIFI), a 501(c)(3) educational non-profit dedicated to attracting, educating, and empowering women in the flooring industry, announced the addition of two leaders to its board of directors: Dori Blitzstein, vice president of Roesel-Heck, and Danielle Hunsicker, chief operating officer of Diverzify.


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WIFI Spring Events

Women In the Floorcovering Industry Announces Spring Lineup of Leadership Events

FLOOR Trends & Installation Editors
February 25, 2025
WIFI's spring calendar features a leadership program, an expert panel at the Abbey and Floors to Go convention, plus virtual Power Hours on storytelling and LinkedIn optimization—all designed to empower women professionals in the flooring industry.
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Women In the Floorcovering Industry Announces Latest Scholarships

FLOOR Trends & Installation Editors
February 7, 2025


Women in the Floorcovering Industry (WIFI) announced its latest scholarship recipients, marking an exciting milestone of nearly $50,000 invested in the growth and development of 17 women in the flooring industry. 
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WIFI Necklaces & Net Zero

Flooring Industry Leaders Tackle Sustainability Myths at TISE 'Necklaces & Net Zero' Event

FLOOR Trends & Installation Editors
February 4, 2025
At The International Surface Event in Las Vegas, Women In the Floorcovering Industry hosted a panel of industry experts who addressed common sustainability misconceptions in flooring. The January 28 event combined educational discussions with creative recycling, as attendees crafted jewelry from repurposed flooring materials.
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WIFI Mohawk 2025

Mohawk Pledges $50K to Women in the Floorcovering Industry at TISE 2025

Tanja Kern Headshot 2023.png
Tanja Kern
February 3, 2025

During a networking event at The International Surface Event in Las Vegas, Mohawk announced a $50,000 commitment to Women in the Floorcovering Industry (WIFI) for 2025, building on the organization's record-breaking year of growth and mentorship.


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Women in the Floorcovering Industry WIFI Logo (1).jpg

Mark Your Calendars: WIFI to Host Two Women's Events at TISE 2025

FLOOR Trends & Installation Editors
January 17, 2025

The Women in the Floorcovering Industry (WIFI) is hosting two events at The International Surface Event (TISE). On January 28th, from 2:15–3:00 pm PST, join us for Necklaces and Net Zero in the TISE Women’s Lounge. On January 29th, from 10:00–10:30 am PST, be sure to stop by WIFI’s Toast to Women Who Floor the World for free breakfast in the Mohawk booth. 


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WIFI's January Power Hour to Feature AI Integration Strategies for Flooring Industry

FLOOR Trends & Installation Editors
January 11, 2025
Ready to work smarter, not harder? Join WIFI on Jan 15 as tech strategist Brent O'Guin and marketing expert Michelle Carpenter O'Guin reveal practical AI tools to streamline your workflow and boost decision-making in the flooring industry.
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