It’s about the journey. It’s about the return home. Each year Shaw Floors sets a design vision that guides product design for hard and soft surfaces. The team of designers immerse themselves into the trends to create the best products. The team identified four distinct trends based on travel destinations and developed stories around them. Retail sales associates will make these stories part of their conversations with consumers to help guide them to make product choices.
The design team begins with intensive trend research to identify styles that speak to consumers across the board. Then the designers team up for immersive travel to understand more about each trend and how travel impacts overall style, design and function of homes.