Domco is in the process of reinventing itself as an independent brand. With planning well underway and branding initiatives set to be unveiled at its own booth at Surfaces 2004, the company has announced its new
positioning and is previewing what customers have in store when they attend the major
industry show in Las Vegas in January.
Building on its reputation for design and value, the new Domco is positioning itself as the company known for "valued styling." There will be a refocused and energized product line with more styling punch, redesigned, user-friendly display systems and a regional market flexibility, all reflecting a renewed commitment to its customers and to the brand, according to Domco.