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Home » Topics » Featured Stories

Featured Stories
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Cautious Aggression: Your Mantra for 2012

Dave Stafford
April 4, 2012
No Comments
More competition, rising costs, emphasis on reducing internal expenses, improving the customer experience: It's a roller coaster ride.
Read More
newproducts.jpg

Acoustic Underlayment: More than Just "Padding"

Duane Reimer
April 4, 2012
No Comments
In high-rise apartments, lofts and condos, as well as private homes, having things quiet between floors is almost as important as large closets.
Read More
Market Trends: A Hard Look at Hardwood

Marketing Hardwood: An Art and a Science

Rick Brian
April 4, 2012
No Comments
I was a marketing major in college, and I started my business career as an entry-level marketing person for a building products company.
Read More

Floor Coverings Connecting with 2012 Design Trends

Annette Callari
April 4, 2012
No Comments

Floor coverings have never been more creative, nor have there ever before been so many options from which to choose.
Read More

Navigating Acres of Furniture - and Opportunity

Dave Stafford
March 13, 2012
No Comments
If you're in the flooring business as a dealer or contractor, then "open, empty, clean, no take-up" is what you hope to see. Usually, though, what you find is furniture. Lots of furniture.
Read More

The Selling Begins When the Customer Says "No" - Part II

Sam Allman
March 7, 2012
No Comments
When customers object or voice their concerns, your measure as a salesperson is what you do next. And your first response might be to start talking...
Read More

Blaming the Adhesive? That Charge Won't Stick

March 7, 2012
No Comments
During an advisory committee meeting to discuss moisture problems in concrete, a concrete engineer said, "The problem with the flooring industry is they use water-based adhesives."
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Market Trends: Hardwood Looking Solid in 2012

Jeff Stouffer
Jeffrey Stouffer
March 7, 2012
No Comments
The purpose of NFT's hardwood market study is to obtain feedback from flooring dealers/contractors concerning the hardwood flooring business in today's competitive market.
Read More

Hitting the Hardwood: Time for Hard Maple Sports Floors to Shine

Rick Brian
March 6, 2012
No Comments
With "March Madness" upon us, now is an appropriate time to take a look at what's new in maple sports surfaces. The old "gym floor" has come a long way over the past 25 years.
Read More

Underlayment Joint Show-through, Pt. 2: New Construction

February 28, 2012
No Comments
Last month we reviewed the effects of moisture on underlayment in residential remodel sitiuations, as well as considerations of storage, the importance of acclimating underlayment panels before installation, and the...
Read More
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