Despite numerous opportunities for product and installation education through multiple channels, flooring professionals continue to make costly adhesive application mistakes by failing to research how evolving chemical formulations impact their specific projects and bottom line. Here, installation educators explain how they and the product manufacturers they represent are working to help prevent failures on the front end.
Just when Michael Barrows thought he was ready to retire, he launched Atlanta Flooring Studio with Mimi Mulugeta—two bold career pivots, one shared flooring vision.
The AI system uses large language models and conditional questions developed with input from service professionals to translate homeowner descriptions into precise technical language.
A landmark study released by the Home Builders Institute (HBI) and National Association of Home Builders (NAHB) reveals the skilled labor shortage is costing the residential construction industry $10.8 billion annually and preventing the construction of approximately 19,000 single-family homes.
Successful flooring salespeople excel by asking questions and actively listening to customer needs, recognizing that flooring represents a significant, infrequent purchase for most consumers who rely on professional guidance—a strategy that drives not only immediate sales but cultivates valuable repeat business and personal referrals.
Loba Wakol's Z 647 delivers exceptional adhesion on diverse surfaces with its self-drying, cement-based formula—creating smooth ramps and slopes for flooring installations at any grade level.
White oak demand surges as consumers embrace natural finishes and herringbone patterns. Manufacturers respond with innovative installation solutions while wood reclaims territory from vinyl alternatives—even in basements.
Why is Nebraska Furniture Mart dedicating 2,000 square feet to one carpet brand? Dave Chambers reveals how the Anso Gallery concept is changing flooring retail, Kansas City's surprising stair carpet obsession, and Shaw's unusual Memorial Day activation plan.
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