Dave and Jenny Marrs of HGTV's "Fixer to Fabulous" will lead a session on hardwood flooring benefits at the 2025 International Builders Show in Las Vegas. The AHF Products-sponsored talk will highlight flooring innovations and value propositions for builders and homebuyers.
Claire Buchanan-Gaughan's Floorish, a family-owned flooring business serving Pacific Palisades for over 40 years, was among 70 businesses destroyed in the devastating wildfire. Now facing the loss of both her store and stored household belongings, the British-born entrepreneur seeks to rebuild while supporting her displaced community.
The market may be frozen today, but tomorrow's wave of demand could be unprecedented. Reporting from The International Surface Event, top flooring executives reveal why they're strategically positioning for post-2025 growth despite current housing market paralysis. From AI integration to strategic partnerships, here's how industry giants are preparing for what could be "the best five years in a generation."
During a networking event at The International Surface Event in Las Vegas, Mohawk announced a $50,000 commitment to Women in the Floorcovering Industry (WIFI) for 2025, building on the organization's record-breaking year of growth and mentorship.
Empire Today unveils nationwide "Better at Home" advertising campaign to promote its new in-home shopping service, featuring a modernized version of its iconic phone number jingle. The campaign highlights the company's Home Floor Advantage program offering at-home consultations and next-day installation.
Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses.
LVT supplier Karndean Designflooring introduces new Design Aesthetics program for 2025, offering retailers curated flooring collections organized by distinctive styles and moods to create personalized shopping experiences.
Representing the Central Region, which includes Iowa, Illinois, Indiana, Michigan, Missouri, and Wisconsin. Advisory Council members are chosen for their dedication to the cooperative and history of business success.
Construction firms are riding high into 2025, buoyed by strong year-end performance and recent interest rate cuts. Houzz's latest industry survey reveals surging confidence among builders, while architects face growing backlogs and interior designers report their strongest outlook in months. Is a renovation boom on the horizon?
Engineered Floors transforms its hard-surface market position with an ambitious expansion of its PureGrain brand, introducing 132 new SKUs across five distinct collections. The company's strategic shift combines cutting-edge digital printing technology, premium product offerings, and enhanced digital capabilities to redefine the premium resilient flooring landscape.
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