Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses.
LVT supplier Karndean Designflooring introduces new Design Aesthetics program for 2025, offering retailers curated flooring collections organized by distinctive styles and moods to create personalized shopping experiences.
Representing the Central Region, which includes Iowa, Illinois, Indiana, Michigan, Missouri, and Wisconsin. Advisory Council members are chosen for their dedication to the cooperative and history of business success.
Construction firms are riding high into 2025, buoyed by strong year-end performance and recent interest rate cuts. Houzz's latest industry survey reveals surging confidence among builders, while architects face growing backlogs and interior designers report their strongest outlook in months. Is a renovation boom on the horizon?
Engineered Floors transforms its hard-surface market position with an ambitious expansion of its PureGrain brand, introducing 132 new SKUs across five distinct collections. The company's strategic shift combines cutting-edge digital printing technology, premium product offerings, and enhanced digital capabilities to redefine the premium resilient flooring landscape.
Mohawk transforms resilient flooring with two groundbreaking eco-friendly collections: PureTech, a 100% PVC-free option made from 70% recycled content, and SolidTech R, which repurposes 20 recycled water bottles per square foot. Both lines offer premium waterproof protection and enhanced durability while prioritizing environmental sustainability.
From the 2025 Shaw Flooring Network convention, Shaw Industries' Ben Liebert shares candid insights on transforming the flooring purchase journey, building stronger brands, and why the industry's future looks bright despite current challenges.
Shaw Industries' COREtec launches a comprehensive toolkit to help specialty retailers capitalize on strong brand recognition, featuring marketing assets, buyer guides, and analytics tools to support customers through the six- to nine-month flooring purchase journey.
What's the future of flooring? The Shaw Flooring Network is betting big on family, local partnerships, and innovation. From new loyalty programs to women's leadership initiatives, learn how Shaw is transforming how America shops for floors.
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