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Home » Topics » Flooring Top Stories

Flooring Top Stories
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Gold Standard Sales Readiness

Silicon Valley Sales Frameworks Come to Commercial Flooring

Mark Bischoff
Mark Bischoff
August 11, 2025
No Comments

Starnet members are swapping "cradle to grave" project bidding for Silicon Valley-style subscription models. Team selling, recurring revenue, and proven tech frameworks promise predictable income and happier employees—if contractors can make the leap.


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five silver trophies on a stage

Celebrating Flooring Excellence: The 12th Annual Installation Awards

Tanja Kern Headshot 2023.png
Tanja Kern
August 6, 2025
No Comments

Flooring installers showcased exceptional artistry at the 12th Annual Awards, from hand-cut porcelain details to complex carpet patterns requiring two installations.


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Certified-Finishes - The Westin Atlanta Gwinnett at Gas South Arena

Floor Trends and Installation Announces Winners of 12th Annual Installation Awards

Beth Miller
Beth Miller
August 4, 2025
One Comment

The 12th Annual Installation Awards celebrates skilled flooring installers in both residential and commercial settings. This year’s winners brought their A-game in the form of unique installations and beautiful craftsmanship, and we welcomed one winner from across the pond!


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Modern bathroom with white hexagonal marble tiles, gold grout, white sink, and black faucet

Defining Critical Tile Terms: Is It Mortar Coverage, Contact, or Transfer?

Scott Carothers 2025
Scott Carothers
August 1, 2025
No Comments

The tile industry commonly uses "coverage," "contact," and "transfer" interchangeably when discussing dry-set mortars, but these terms have distinct meanings that affect installation quality. 


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Battipav Superlunga 3300 bridge saw

Coverings 2025: Ken Ballin’s “Great” Tile Tool Roundup

Ken Ballin
Ken Ballin
July 25, 2025
No Comments

Coverings 2025 showcased a number of tile tool standouts. Ken Ballin, owner, Skyro Floors, and co-founder, Ballin Knows Best, highlights a curated selection of tools and equipment that demonstrate a commitment to tile installation innovation.


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John Apodaca

Finding Redemption Through Purpose: Pueblo Native Turns System Struggle into Business Calling

John Apodaca
July 23, 2025
No Comments

A Pueblo native who grew up in Colorado's foster care system transforms a survival mindset into business leadership, now heading a successful company and serving as president of the Colorado Certified Flooring Installers chapter.


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outdoor retreat

5 Outdoor Flooring Trends Defining 2025

Tanja Kern Headshot 2023.png
Tanja Kern
July 18, 2025
No Comments

Outdoor spaces are getting the indoor treatment. These five flooring trends are helping homeowners create patios and decks that feel just as polished as their living rooms.


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construction workers

Specialty Trade Contractors Must Observe and Respond to CRE Finance Trends

Mark Bischoff
Mark Bischoff
July 16, 2025
No Comments

The 2008 crisis changed everything. Banks stepped back, private credit filled gaps, and fractional ownership platforms let anyone invest in commercial real estate with $500. For specialty contractors, this means more diverse projects, tighter schedules, and new opportunities—if you know where to look.


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Charity Adeoti attending the FCEF Basic Flooring Installation program

From Engineering to Installation: How Education and Mentorship Shaped My Journey in the Flooring Industry

Charity Adeoti
July 14, 2025
No Comments

After pivoting from mechanical engineering to flooring installation in 2020, I discovered that formal education through FCEF's program was just the beginning—the mentorship and guidance from industry professionals willing to invest in my success has proven equally valuable in preparing me to train the next generation.


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Floor adhesive with trowel ridges, wood planks, and yellow bucket.

How to Master 4 Essential Flooring Installation Steps to Prevent Costly Flooring Failures

Nick Mizzone
July 11, 2025
No Comments

Professional installers must systematically address sound transmission, moisture issues, and uneven subfloors through careful project mapping and compatible product selection to ensure long-term flooring performance and avoid costly failures.


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SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Maryland Flooring Pro Wins Big with Stunning Herringbone Design

Maryland Flooring Pro Wins Big with Stunning Herringbone Design

Mohawk Installs SolidTech R at Georgia Sea Turtle Center

Mohawk Installs SolidTech R at Georgia Sea Turtle Center

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

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Certified-Finishes - The Westin Atlanta Gwinnett at Gas South Arena

Floor Trends and Installation Announces Winners of 12th Annual Installation Awards

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