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Home » Topics » Featured on Home Page

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Cevisama

Inside Spain's Ceramic Tile Renaissance

Tanja Kern Headshot 2023.png
Tanja Kern
May 16, 2025
No Comments

From ancient techniques to AI-powered design, my journey through Valencia and Castellón revealed how Spanish tile artisans blend centuries-old craftsmanship with cutting-edge innovation. 


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wenich-mit  iStock  Getty Images Plus  via Getty Images
Latency: The Silent Killer

How Amazon Speed Can Transform Your Flooring Business

Peter Rincione.jpg
Peter Rincione
May 14, 2025
No Comments

While competitors take weeks, smart flooring retailers close sales in hours. Discover how industry leaders use AI, real-time inventory, and Uber-style installation networks to convert browsers into buyers before competitors even send a quote.


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custom curbless shower installation

Custom Master Bath Features Innovative Curbless Shower with Large-Format Porcelain Tiles and Wall Drain System

Beth Miller
Beth Miller
May 14, 2025
No Comments

Skyro Floors tackles technical challenges to create a sophisticated curbless shower with wall drain system, demonstrating how modern bathroom design continues to evolve in this New Jersey renovation.


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Shaw Division Presidents 2025

Shaw Presidents Reveal Direct Benefits for Retailers: Supply Chain Resilience, Faster Response Times, Turf Growth

Tanja Kern Headshot 2023.png
Tanja Kern
May 13, 2025
One Comment
Shaw division presidents share how organizational changes deliver dealer benefits: supply chain protection through $1 billion domestic investment, commercial lead time reductions via $90 million Plant RP expansion, and clear pathways to synthetic turf's 7-10% growth market. Exclusive interviews reveal practical advantages from faster decision-making to new revenue opportunities.




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artificial intelligence (AI)

Unlock 40% More Revenue: How AI-Powered Client Reactivation Transforms Contractor Success

Mark Bischoff
Mark Bischoff
May 12, 2025
No Comments

AI has revolutionized contracting. By combining digital intelligence with human judgment, flooring contractors can reconnect with past clients through data-driven CRM strategies, value-first outreach, and consistent engagement—transforming dormant relationships into a powerful revenue stream.


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Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

Kali Pharand, Schluter Systems
Kali Pharand
May 9, 2025
No Comments

Schluter’s Kali Pharand shares insights into the three most common waterproofing methods for indoor wet areas available today and how to select the right one for your next wet-area application.


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Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses

Tanja Kern Headshot 2023.png
Tanja Kern
May 7, 2025
No Comments

From the 2025 Starnet Annual Meeting in Carlsbad, California, Starnet members share how they are future-proofing their businesses. 


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Airbase Carpet & Tile Mart

How Airbase Carpet & Tile Mart Elevated Customer Service Through Training

Tanja Kern Headshot 2023.png
Tanja Kern
May 5, 2025
No Comments

Mohawk Edge Experience Academy delivers comprehensive retail sales training that unified Airbase Carpet & Tile Mart's approach across 14 locations. As owner Michael Longwill said: "We needed a message, we needed a banner, a flag, to really pull us all together, to engage us all, so we could take it to the next level."


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kitchen floor

Regrouting Caution for Cement Grouts

Scott Carothers 2025
Scott Carothers
May 2, 2025
No Comments

Scott Carothers, academic director of the Ceramic Tile Education Foundation, reveals how a seemingly simple request to touch up grout can lead to unexpected complications if proper preparation is overlooked.


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using a precision moisture meter to test hardwood flooring

Step-by-Step Guide for Using a Handheld Meter to Measure Moisture in Wood

Jason Spangler
April 30, 2025
One Comment

Wood's hidden enemy isn't time—it's moisture. Learn how a quality moisture meter can save your work and prevent costly mistakes in this guide to moisture management.


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Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

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