Commercial flooring contractors: Stop competing on price alone. Learn four branding strategies that help you win jobs as the trusted partner, not the lowest bidder.
Trust + expertise = 350% growth: Jennifer Talley of Image Flooring & Jenny Wolff of Milliken show how strategic partnership transforms flooring business.
Strategic partnership drives over $1 million in annual growth: Jake Hoffnagle of Professional Diversified Flooring and Becca Dobbs of Milliken show how trust builds success in commercial flooring.
Traditional trades like interior contracting now embrace EOS and EXO 2.0—structured systems previously limited to tech sectors—to document institutional knowledge, strengthen succession planning, and navigate modern market pressures.
Successful flooring salespeople excel by asking questions and actively listening to customer needs, recognizing that flooring represents a significant, infrequent purchase for most consumers who rely on professional guidance—a strategy that drives not only immediate sales but cultivates valuable repeat business and personal referrals.
Fishman Flooring's West Region sales manager, Tyler Trick, discusses how tariff uncertainty, supply chain disruptions, and severe labor shortages are challenging the flooring industry in 2025.
While flooring distributors struggle with outdated supply chains, Texas Roadhouse processes 400,000+ daily orders with 98.7% accuracy using digital systems. The restaurant chain's transformation offers a blueprint for flooring companies to reduce inventory costs 30% and eliminate project delays through AI-powered operations.
Why is Nebraska Furniture Mart dedicating 2,000 square feet to one carpet brand? Dave Chambers reveals how the Anso Gallery concept is changing flooring retail, Kansas City's surprising stair carpet obsession, and Shaw's unusual Memorial Day activation plan.
AI expert Maksim Nazarchuk addresses flooring dealers’ biggest AI concerns, explaining how the technology processes data while protecting privacy and why clear communication is key to successful implementation.
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