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Home » Topics » Business Insights

Business Insights
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salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling

Gary Scheidker
Gary Scheidker
June 13, 2025
No Comments

Successful flooring salespeople excel by asking questions and actively listening to customer needs, recognizing that flooring represents a significant, infrequent purchase for most consumers who rely on professional guidance—a strategy that drives not only immediate sales but cultivates valuable repeat business and personal referrals.


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Fishman Knoxville Tennessee location interior
Industry Q&A

From Tariff Talk to Trade Labor: Fishman's West Region Manager on Flooring Industry Challenges

FLOOR Trends & Installation Editors
June 12, 2025
No Comments

Fishman Flooring's West Region sales manager, Tyler Trick, discusses how tariff uncertainty, supply chain disruptions, and severe labor shortages are challenging the flooring industry in 2025.


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restaurant kitchen

How Texas Roadhouse is Teaching Flooring Distributors Digital Transformation

Peter Rincione.jpg
Peter Rincione
June 9, 2025
One Comment

While flooring distributors struggle with outdated supply chains, Texas Roadhouse processes 400,000+ daily orders with 98.7% accuracy using digital systems. The restaurant chain's transformation offers a blueprint for flooring companies to reduce inventory costs 30% and eliminate project delays through AI-powered operations.


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NFM Kansas City Pattern Display

NFM's Store-Within-Store Model Expands to Kansas City

Tanja Kern Headshot 2023.png
Tanja Kern
June 2, 2025
No Comments

Why is Nebraska Furniture Mart dedicating 2,000 square feet to one carpet brand? Dave Chambers reveals how the Anso Gallery concept is changing flooring retail, Kansas City's surprising stair carpet obsession, and Shaw's unusual Memorial Day activation plan.


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Maksim Nazarchuk

Flooring Tech Expert Dispels AI Implementation Fears While Addressing Its Real-World Advantages

Beth Miller
Beth Miller
May 29, 2025
No Comments

AI expert Maksim Nazarchuk addresses flooring dealers’ biggest AI concerns, explaining how the technology processes data while protecting privacy and why clear communication is key to successful implementation.


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balancing resource planning and budget control

How to Choose an Outsource Estimating Service That Aligns with Your Flooring Business

Kathy Case 2024
Kathy Case
May 22, 2025
No Comments

During peak demand periods, outsourcing your estimating needs may become essential—this practical checklist will guide you to finding a service provider that seamlessly integrates with your existing estimating team.


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wenich-mit  iStock  Getty Images Plus  via Getty Images
Latency: The Silent Killer

How Amazon Speed Can Transform Your Flooring Business

Peter Rincione.jpg
Peter Rincione
May 14, 2025
No Comments

While competitors take weeks, smart flooring retailers close sales in hours. Discover how industry leaders use AI, real-time inventory, and Uber-style installation networks to convert browsers into buyers before competitors even send a quote.


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Shaw Division Presidents 2025

Shaw Presidents Reveal Direct Benefits for Retailers: Supply Chain Resilience, Faster Response Times, Turf Growth

Tanja Kern Headshot 2023.png
Tanja Kern
May 13, 2025
One Comment
Shaw division presidents share how organizational changes deliver dealer benefits: supply chain protection through $1 billion domestic investment, commercial lead time reductions via $90 million Plant RP expansion, and clear pathways to synthetic turf's 7-10% growth market. Exclusive interviews reveal practical advantages from faster decision-making to new revenue opportunities.




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artificial intelligence (AI)

Unlock 40% More Revenue: How AI-Powered Client Reactivation Transforms Contractor Success

Mark Bischoff
Mark Bischoff
May 12, 2025
No Comments

AI has revolutionized contracting. By combining digital intelligence with human judgment, flooring contractors can reconnect with past clients through data-driven CRM strategies, value-first outreach, and consistent engagement—transforming dormant relationships into a powerful revenue stream.


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Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses

Tanja Kern Headshot 2023.png
Tanja Kern
May 7, 2025
No Comments

From the 2025 Starnet Annual Meeting in Carlsbad, California, Starnet members share how they are future-proofing their businesses. 


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What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Maryland Flooring Pro Wins Big with Stunning Herringbone Design

Maryland Flooring Pro Wins Big with Stunning Herringbone Design

Mohawk Installs SolidTech R at Georgia Sea Turtle Center

Mohawk Installs SolidTech R at Georgia Sea Turtle Center

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