As flooring dealers roll into a new year rife with uncertainty, flooring manufacturers like Mohawk are focused on ensuring their aligned dealers have the tools and resources needed to streamline their operations to boost sales and decrease costs. Cyncly has partnered with Mohawk to help dealers achieve those goals.
Economic forecaster Connor Lokar predicts better years ahead for flooring retailers in 2025-2026, with existing home sales rising for the first time since 2022. While not matching 2021's explosive growth, the industry should see steady improvement.
For 2025, the independent dealer and contractor alliances are expanding technology partnerships and supplier relationships while developing new website solutions for members.
Top flooring pros reveal strategies for achieving a six-figure income in installation, emphasizing quality craftsmanship, business acumen, and continuous education.
Pacific Northwest-based Contract Furnishings Mart continues its strategic growth with new showroom locations in Salem, Oregon, and Scottsdale, Arizona. The wholesale flooring company, known for its relationship-based business model and extensive product selection, plans further expansion in the Phoenix metro area to mirror its successful multi-location approach in Seattle and Portland.
After three decades of service, Marilyn Kelland has been promoted from vice president to president of CF Data Systems, a leading construction industry software provider. Known for her customer-first approach and deep industry knowledge, Kelland started as a support representative in 1994 and has been instrumental in the company's evolution.
Mohawk's winning playbook—which delivered more than two billion brand impressions and 86% more customer leads for retailers—helped drive 7.5% growth in a down market. As CEO Jeff Lorberbaum predicts a strong 2025 rebound as mortgage rates fall, Edge Summit gathered nearly 300 retailers to share strategies for continued success.
Flooring estimation has become increasingly sophisticated, demanding technical expertise and strategic navigation through complex technological advancements and changing construction requirements. Kathy Case, founder of Quantify North America, explains how to navigate these challenges.
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