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In a revealing Mohawk Edge Summit 2025 session, former WFCA COO Steve Abernathy shares insider tips on winning the battle for skilled flooring installers. From brand identity to retention strategies, discover what really works—and what doesn't—in building a strong installation team.

Traditional commercial interior success models face disruption as remote work, technology, and changing client needs reshape the predictable patterns of the past.

In this eye-opening conversation, WFCA President Scott Humphrey and Board Chairman Sam O'Krent pull back the curtain on the flooring industry's biggest challenges. From a revelation about inspector training to innovative funding solutions that could transform the trade, they share candid insights about what's really happening on showroom floors across America. Plus, learn their take on immigration reform and why the next economic upturn could spell trouble for unprepared retailers.

What's the secret to leading a major flooring company? Top executives from Engineered Floors, Mannington, Mohawk and Shaw reveal the mentoring effect, why being "frontline obsessed" matters, and how to keep it simple in a complex industry.

Claire Buchanan-Gaughan's Floorish, a family-owned flooring business serving Pacific Palisades for over 40 years, was among 70 businesses destroyed in the devastating wildfire. Now facing the loss of both her store and stored household belongings, the British-born entrepreneur seeks to rebuild while supporting her displaced community.

The market may be frozen today, but tomorrow's wave of demand could be unprecedented. Reporting from The International Surface Event, top flooring executives reveal why they're strategically positioning for post-2025 growth despite current housing market paralysis. From AI integration to strategic partnerships, here's how industry giants are preparing for what could be "the best five years in a generation."

Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses. 

Technology contracts can contain hidden clauses that limit business owners' rights and make it difficult to switch providers. From data ownership to hidden fees, industry expert Chad Ogden, president and owner of QFloors, outlines critical considerations before signing agreements for business systems, websites, and other tech services.

Following its acquisition of Commercial Flooring Services (CFS), Universal Metro executives outline plans to leverage AI technology, expand Southeast presence, and create a new model for industry consolidation that focuses on legacy preservation and people-first growth. Universal Metro is a member of Starnet. 

The Association of General Contractors (AGC) in partnership with Sage released “The 2025 Construction Hiring and Business Outlook,” reporting the expectations of commercial construction firms for 2025. Contractors are overall optimistic, but labor challenges, materials costs and the incoming administration’s policies pertaining to immigration and trade are listed as top concerns.