Starnet members are swapping "cradle to grave" project bidding for Silicon Valley-style subscription models. Team selling, recurring revenue, and proven tech frameworks promise predictable income and happier employees—if contractors can make the leap.
Anna McCortney, operations manager, and Sam Robinson, sales and showroom coordinator with Ultimate Flooring in Akron, Ohio, represent the next generation of flooring professionals and are finding creative ways to fund their education journey, including a Shark Tank style fundraising video to get them to TISE 2025. They share their experiences as first timers to TISE and Coverings and their efforts to attract and retain young people into the flooring industry as well as their own flooring journeys.
Performance Accessories' VP discusses how American-made flooring products provide cost stability and perfect color matching while helping retailers avoid tariff-driven price increases on imported goods.
The 2008 crisis changed everything. Banks stepped back, private credit filled gaps, and fractional ownership platforms let anyone invest in commercial real estate with $500. For specialty contractors, this means more diverse projects, tighter schedules, and new opportunities—if you know where to look.
Commercial flooring contractors: Stop competing on price alone. Learn four branding strategies that help you win jobs as the trusted partner, not the lowest bidder.
Trust + expertise = 350% growth: Jennifer Talley of Image Flooring & Jenny Wolff of Milliken show how strategic partnership transforms flooring business.
Strategic partnership drives over $1 million in annual growth: Jake Hoffnagle of Professional Diversified Flooring and Becca Dobbs of Milliken show how trust builds success in commercial flooring.
Traditional trades like interior contracting now embrace EOS and EXO 2.0—structured systems previously limited to tech sectors—to document institutional knowledge, strengthen succession planning, and navigate modern market pressures.
Successful flooring salespeople excel by asking questions and actively listening to customer needs, recognizing that flooring represents a significant, infrequent purchase for most consumers who rely on professional guidance—a strategy that drives not only immediate sales but cultivates valuable repeat business and personal referrals.
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