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Home » Topics » Business Insights

Business Insights
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balancing resource planning and budget control

How to Choose an Outsource Estimating Service That Aligns with Your Flooring Business

Kathy Case 2024
Kathy Case
May 22, 2025

During peak demand periods, outsourcing your estimating needs may become essential—this practical checklist will guide you to finding a service provider that seamlessly integrates with your existing estimating team.


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Latency: The Silent Killer

How Amazon Speed Can Transform Your Flooring Business

Peter Rincione.jpg
Peter Rincione
May 14, 2025

While competitors take weeks, smart flooring retailers close sales in hours. Discover how industry leaders use AI, real-time inventory, and Uber-style installation networks to convert browsers into buyers before competitors even send a quote.


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Shaw Division Presidents 2025

Shaw Presidents Reveal Direct Benefits for Retailers: Supply Chain Resilience, Faster Response Times, Turf Growth

Tanja Kern Headshot 2023.png
Tanja Kern
May 13, 2025
Shaw division presidents share how organizational changes deliver dealer benefits: supply chain protection through $1 billion domestic investment, commercial lead time reductions via $90 million Plant RP expansion, and clear pathways to synthetic turf's 7-10% growth market. Exclusive interviews reveal practical advantages from faster decision-making to new revenue opportunities.




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artificial intelligence (AI)

Unlock 40% More Revenue: How AI-Powered Client Reactivation Transforms Contractor Success

Mark Bischoff
Mark Bischoff
May 12, 2025

AI has revolutionized contracting. By combining digital intelligence with human judgment, flooring contractors can reconnect with past clients through data-driven CRM strategies, value-first outreach, and consistent engagement—transforming dormant relationships into a powerful revenue stream.


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Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses

Tanja Kern Headshot 2023.png
Tanja Kern
May 7, 2025

From the 2025 Starnet Annual Meeting in Carlsbad, California, Starnet members share how they are future-proofing their businesses. 


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Airbase Carpet & Tile Mart

How Airbase Carpet & Tile Mart Elevated Customer Service Through Training

Tanja Kern Headshot 2023.png
Tanja Kern
May 5, 2025

Mohawk Edge Experience Academy delivers comprehensive retail sales training that unified Airbase Carpet & Tile Mart's approach across 14 locations. As owner Michael Longwill said: "We needed a message, we needed a banner, a flag, to really pull us all together, to engage us all, so we could take it to the next level."


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FLOORtalk podcast: Nate Bowen and Pat Noonan

How INSTALL's Union Training Creates Lifelong Flooring Careers

Beth Miller
Beth Miller
April 30, 2025

At The International Surface Event (TISE), industry veterans Nate Bowen and Pat Noonan shared their perspectives on the show, the critical role of proper installation training, and their ongoing efforts to advance the Installation Standards and Training Alliance (INSTALL).


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Ian Newton.jpg

Slower Traffic, Higher Sales: NFA Board President Reports Members Thriving with Premium Strategy

Tanja Kern Headshot 2023.png
Tanja Kern
April 30, 2025

National Floorcovering Alliance Board President Ian Newton reveals member businesses are selling higher-ticket items while traffic slows and shares industry trends during the group's spring meeting in St. Pete Beach, Florida. 


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Women of Starnet WIFI Panel in Carlsbad CA 2025

10 Essential Insights on Women-Owned Business Enterprise and Minority-Owned Business Enterprise Certifications

Tanja Kern Headshot 2023.png
Tanja Kern
April 28, 2025

Women of Starnet and Women in the Floorcovering Industry teamed up for a panel discussion in Carlsbad, California, on Women-Owned Business Enterprise and Minority-Owned Business Enterprise certifications. 


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RevWood American Originals.jpg
American Made

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Tanja Kern Headshot 2023.png
Tanja Kern
April 24, 2025

As global supply chains falter, Mohawk’s domestic production capabilities have become a compelling competitive advantage. Learn how its North Carolina facilities provide retailers with stability through American-made flooring products that are tariff-free, in-stock, and backed by industry-leading innovations and warranties.


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