Consumers no longer visit multiple stores to get acquainted with floor covering; they go online. Understanding and reacting to this new and different approach to building traffic is central to life expectancy today in the retail sector.
I recently listened to an episode of the Long Story Short podcast by Bobbi Brown, makeup artist and ex-CEO of Bobbi Brown Cosmetics, where she interviewed Millard "Mickie" Drexler, owner of the J.Crew, Gap, Banana Republic, and Old Navy brands.
Our business focus has always been service; therefore, we strive to be there for customers to help them make choices by providing them with accurate information.
Tarkett North America recently announced it will transition its sub-brands of Johnsonite, Tandus Centiva, Desso and Lexmark to Tarkett. We connected with Jeff Fenwick, chief operating officer, Tarkett North America, to find out more about the transition.