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Home » Authors » Janet Carter

Articles by Janet Carter

Showroom Management: How to Keep Your Store in the Forefront of Customers' Minds

Janet Carter
January 13, 2005
No Comments
Do you know the difference between selling and marketing? Selling is used for a specific occasion when you want to convince customers that your business is the place for one-stop shopping, that you'll do a great job of meeting customers' expectations and provide a quality product. Marketing is an ongoing process that may result in a sale when the same customer seeks out your business because she's heard about you and wants to know more. After the customers have found you is when you have some selling to do.
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Luxurious Products Give Your Showroom Pizzazz and Profit

Janet Carter
September 30, 2004
No Comments
No matter what the style, the key trend in bath products today seems to be "the more luxurious, the better." Consumers looking to redesign a single bath, or remodeling their homes to include more, bigger and better baths, want the materials and finishes to be posh, make an impact and offer supreme functionality.
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How to Create a 'Customer-centric' Showroom

Janet Carter
September 10, 2004
No Comments
Almost every business preaches the benefits of customer service. Many talk the talk. But how many have the explicit mindset and systems in place to actually walk the walk? If we truly believed in every trite marketing expression -- from "Quality is Job One" to "Have it Your Way" -- we would never have recessions!
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New Looks in Commercial Flooring Highlight NeoCon Trade Fair

Janet Carter
August 9, 2004
No Comments
The 36th annual NeoCon World's Trade Fair took place at the Chicago Merchandise Mart in mid June. The event is North America's largest conference and exhibition for interior designers and facility managers. The event showcases state-of-the-art concepts for office, healthcare, hospitality, residential, institutional, and government environments under a single roof. More than 1,200 new products were introduced to the marketplace this year.
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Working Displays and Extras are Traffic-Builders for Showrooms

Janet Carter
July 9, 2004
No Comments
Installing working displays that include all the "extras" represent an effective way to draw potential clients into your showroom. The magnetism of working models that are also priced and packaged creates practically unlimited sales potential with the consumer.
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Planning Your Showroom Updates

Janet Carter
May 12, 2004
No Comments
In my last column, I discussed distinguishing characteristics of a well-planned showroom. Let's say you used these elements to build your showroom and it turned out beautifully. But now it's 12 to 18 months later and things have changed. Some of your displays contain discontinued product. Some surfaces are starting to show wear and look shabby. Some of the overall design elements have reached the end of their life cycle and do not look as fresh as they once did.
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The Well-Planned Showroom: What I Learned from You at Surfaces 2004

Janet Carter
April 9, 2004
No Comments
As regular readers of this column probably realize by now, my passion is designing showrooms. It should be your passion also, because your showroom is your key to sales and profits! To create a professional look, you must plan and maintain an effective, efficient showroom.
Read More

Avoid Costly Consequences: How to Keep from Assuming You Know Why the Customer Doesn't Buy

Janet Carter
February 13, 2004
No Comments
Every once in awhile, we all seem to hit a brick wall. No matter how hard we try, we just can't seem to close the sale. Before panic sets in, think about -- even list -- the customer objections that prevented the sale.
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What's New at Your Store?

Janet Carter
January 13, 2004
No Comments
It's the beginning of the New Year -- time to make some resolutions! I'd like to suggest one that could potentially make a big difference to your floor covering endeavors. Specifically, I advocate that you look at your business with new eyes.
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Showroom Illumination: Putting Your Product Offerings in Their Best Light

Janet Carter
December 1, 2003
No Comments
Lighting is a vital tool in the showroom. After all, you want your customers to be able to see your products in their best light so that they can make a wise and satisfying buying decision. But with more than 3,500 electric light sources to choose from, lamp selection can be quite a challenge.
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