Articles by Janet Carter

Effective display of product is an age-old topic. At least it seems that way to me, and I’m not that old.

A number of years ago, I received a call from Nan and Keith Bieneman, a young couple in Madison, Wis., who had an idea for a tile business.

Today's economic environment is challenging for most of us. Although consumers are still spending, they may not be spending in your product category. In light of that fact, one way to insulate your business from economic volatility is to cross merchandise your product offerings.

While the current economic outlook for the commercial floor covering business may be a topic of debate, the design and color trends taking shape this year are nothing short of incredible!

As a specialty flooring retailer, the first thing you need to consider is whether your product selection is worth the trip that the customer made to get to your showroom.

So how do you go about attracting the right shopper into your showroom? This is where branding your business becomes vitally important.

To attract today's buyer to your showroom, I believe you need to deepen your creative vision. Displays should be simultaneously attention getting and believable. To accomplish that, you need to take risks and create the unexpected.

While tile and stone products used to be competitors, mixing of the two materials has become the norm.

Although I’ve concentrated on showroom management for the past couple of years, clients continue to ask me about showroom design. One of the first lessons of Marketing 101 is to give the customers what they want.

Whenever I glance through various magazines, I'm always stopped by any photo of an interior with a striking design in the floor. Be it carpet, vinyl, wood, tile, or stone, nothing shows a commitment to a beautifully designed interior than an individually designed floor.