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Home » Authors » Janet Carter

Articles by Janet Carter

Use Clever Copy and Inspiring Images to Design Your Own Print Ads

Janet Carter
September 7, 2001
No Comments
During Coverings 2001, I hosted a workshop on showroom management. This was a two-part series featuring a second session of roundtable workshops on various subjects, one of which was advertising. I, like the show's organizers, was perplexed by attendees' obvious avoidance of this subject, even as they flocked to the groups that discussed publicity, open houses and educational topics.
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The 'Word' on NeoCon World's Trade Fair

Janet Carter
August 9, 2001
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Of course it would be the hottest day of the week as I arrived in Chicago for the annual marathon tour of the Merchandise Mart known as NeoCon. But everything got off to a positive start, as I managed to find a parking spot just two short blocks from the Mart.
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Appreciating and Selling Decorative Tile

Janet Carter
July 5, 2001
No Comments
Design trends in the United States have gone through a period of white, and more white, and then off-white. But today’s consumer is ready for color.
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Attracting Main Street Commercial Business to Your Showroom

Janet Carter
June 8, 2001
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At some point in your experience as a retailer, it becomes obvious that small commercial jobs are relatively lucrative. YOU have the inside track on these jobs -- if you have your eyes and ears open.
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How to Make the Most of Your Advertising Efforts

Janet Carter
May 2, 2001
No Comments
Advertising is the most obvious way to bring the name of your floor covering business to the attention of the public. The key is repetition! And that can be very expensive, particularly because you need to make several impressions before people become aware of you.
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Resilient Design Trends Move to the 'Super Natural'

Janet Carter
March 2, 2001
No Comments
"Super Naturals" is how Leonard Ludovico, Congoleum's vice president of Styling, describes the new resilient patterns out on the flooring market today. Taking their cue from Mother Nature, resilient manufacturers are seeking to "perfect" nature when they create the look of stone, ceramic and wood.
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Open Houses can be Fun and Profitable

Janet Carter
February 14, 2001
No Comments
Once your flooring store or showroom is ready -- and I do mean ready -- you will want to host an "open house" event to invite the trades and the public to see your wares. I would suggest that you divide the invitees into four general groups: the design trade, the building trade, the installation trade, and the public.
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Interior Design Trends for 2001: A Continuing Evolution of Colors, Shapes, Materials, and Styles

Janet Carter
January 12, 2001
No Comments
Consumer designs, products and colors are following a trend that can best be described as a softening. Even contract products are taking on softened, rounded shapes. Yes indeed, we're in love with rounded shapes - from the return to "older" rounded designs of old car models, like the Volkswagen Beetle and the Jaguar, to the rounded egg chairs of the 1950s. We're also seeing softer, lighter wood tones, which harken back to the simplicity and spareness that the '50s represented.
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How to Attract Qualified Visitors to Your Showroom

Janet Carter
December 13, 2000
No Comments
Do you understand the difference between selling and marketing? Selling is used for a specific occasion when you want to convince customers that your business provides one-stop shopping, will do a great job at meeting their expectations and provide a quality product. Marketing is an ongoing process that may result in a sale when the same customers seek out your business because they’ve heard about you and want to know more. Once they have found you is when you have some selling to do!
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Developing a Showroom Team Member

Janet Carter
November 7, 2000
No Comments
Hiring the right employee is only the start of a good relationship. To keep good employees, you have to motivate them to do their best.
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