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Home » Authors » Danielle Clair Simpson

Articles by Danielle Clair Simpson

Shaw laminate flooring with Repel water-resistance technology

A Fresh Look at Laminate

Danielle Clair
Danielle Clair Simpson
August 6, 2019
No Comments
Whether it be great visuals, water resistance, low maintenance, durability, and sustainability, today's laminate manufacturers have dramatically upgraded their offerings, allowing this mature product to remain one of the most sought-after options in today’s competitive market.
Read More
Starnet members

Starnet Looks to the Future

Danielle Clair
Danielle Clair Simpson
July 19, 2019
No Comments
They say with change comes opportunity, and as Starnet's Mark Bischoff begins his tenure as president and CEO, he is transitioning into the role with his eyes set on opportunities to strengthen the partnership from the inside out.
Read More
Bruce hardwood

Made in the U.S.A.: Flooring Manufactured in America

Danielle Clair
Danielle Clair Simpson
July 4, 2019
One Comment
"Made in the U.S.A" has long been a coveted label for U.S. consumers as they look to use their spending power for good by investing in the U.S. economy.
Read More
Metroflors Vercade plank and tile wall accents

Crafting Standout Interiors from Floor to Ceiling

Danielle Clair
Danielle Clair Simpson
June 13, 2019
No Comments
These days, manufacturers are producing flooring that can also be used to add texture and unique design to walls and even ceilings.
Read More
Daltile's StepWise

Taking Floors Outdoors: Opportunities in Outdoor Design and Surface Material

Danielle Clair
Danielle Clair Simpson
May 3, 2019
No Comments
With the latest in design trends and surfacing materials, the transition from indoor to outdoor living is now more beautiful and seamless than ever.
Read More
NFA snowmobile tour

NFA Remains a Small but Mighty Force in Flooring Retail

Danielle Clair
Danielle Clair Simpson
April 23, 2019
No Comments
With just 42 member companies, the National Floorcovering Alliance (NFA) might be small in size, but its members are mighty in the retail flooring business and their respective markets.
Read More
Horizon Forest Products' Impressions collection

The Wood Effect: Selling the Benefits of Authentic Hardwood Flooring

Danielle Clair
Danielle Clair Simpson
April 18, 2019
One Comment
Though wood-look products have taken the market by storm with their strikingly realistic visuals, consumers still value the authenticity and character of the real thing.
Read More
Floors and More members

Floors and More Goes All In at Winter Convention

Danielle Clair
Danielle Clair Simpson
March 15, 2019
No Comments
Attendees of the 2019 Floors and More Winter Convention were encouraged to confidently take risks, commit, put it all on the line and 'Go All In' to win.
Read More
NFA-Whistler

NFA in Whistler for Spring Conference

Danielle Clair
Danielle Clair Simpson
March 13, 2019
No Comments

The National Floorcovering Alliance (NFA) has gathered this week in Whistler, B.C., for the buying group’s spring conference.


Read More
Triumph waterproof flooring

Must-Haves in Waterproof Flooring

Danielle Clair
Danielle Clair Simpson
March 8, 2019
One Comment
In case you haven't noticed, consumers have been brainwashed. From now on, floors must be waterproof.
Read More
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