What began as a hobby that allowed Porscha Coney to occasionally flex her design muscle has since catapulted into a full-blown entrepreneurial venture: P.L. Coney Designs, a Kentucky-based, full-service firm offering design solutions for both residential and commercial interiors.
More than half of consumers (51%) are updating the look of their homes with new floors, with carpet and hardwood leading demand, according to Shaw Floors consumer research.
While our industry as a whole experienced many firsts this year, one thing about 2020 remained the same: our desire here at FCI to showcase the extraordinary talent, craftsmanship and skill of the flooring installation industry.
We know that digital marketing and advertising promotions can have a powerful reach and yield favorable results, and in light of the pandemic, retailers—with help from their manufacturer partners—are relying heavily on digital sales and advertising tactics now more than ever to maximize their outreach to consumers.
With everyone stuck at home this year, more homeowners are expanding the function of their houses, transforming them from homes into multifaceted spaces that can serve as anything from a gym to a workplace and backyard oasis, and in many cases, an elementary, middle or high school.
Though some might argue that the age-old product can almost sell itself, hardwood manufacturers continue to put their focus on creating marketing initiatives and educational opportunities aimed to drive the demand for wood.
Now more than ever, homeowners are taking the cleanliness of their interiors—floors included—to a new level, in a concerted effort to keep comfort in and potentially harmful viruses out.
The pandemic's effect on the economy and global supply chain has forced manufacturers to be nimble, adjust accordingly and to take practical steps to strengthen and sustain their businesses.
In January, Fishman Flooring Solutions named Ana Dimeo manager of its Architecture, Design and Facility (ADF) function. She recently shared her thoughts with Floor Trends on how her team adds value in the marketplace.
Whether a space is being transformed within days to serve its community during a pandemic or it’s being renovated to make the work and multifamily living space more comfortable and functional for all, flooring is enhancing these spaces in a big way.
