We know that digital marketing and advertising promotions can have a powerful reach and yield favorable results, and in light of the pandemic, retailers—with help from their manufacturer partners—are relying heavily on digital sales and advertising tactics now more than ever to maximize their outreach to consumers.
Just as the pandemic and business operations are ever-shifting, so are Shaw’s efforts to be a total solutions provider to its customers, says Carrie Edwards Isaac, vice president of marketing and brand strategy, residential division.