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Danielle Clair Simpson

Danielle Clair Simpson worked with BNP Media’s flooring publications in various capacities between 2012 and 2021. The former managing editor of Floor Covering Installer and Floor Trends has a degree in journalism from Eastern Michigan University and a master’s degree in public relations and organizational communication from Wayne State University.

Articles

ARTICLES

Social Media for Commercial Flooring Contractors

Danielle Clair Simpson

October 22, 2018

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Savvy business owners in all sectors are using the power of social media to extend their marketing reach, and the flooring industry is no exception.

Anderson University G. Ross Anderson Jr. Student Center

Flooring Technologies in Public Spaces

Danielle Clair Simpson

October 15, 2018

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In this article, we look at the role flooring has played in creating noteworthy public spaces.

Carpet One Takes to Montreal for C1Xperience

Danielle Clair Simpson

September 20, 2018

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It was a changing of the guard for Carpet One Floor and Home members who met in Montreal, Canada, to learn how to differentiate their businesses.

Flooring America, Flooring Canada Build Digital Buzz in Montreal

Danielle Clair Simpson

September 20, 2018

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Flooring America, Flooring Canada and Floor Trader members brought the buzz and excitement of digital marketing and social engagement to Montreal, Canada, where the co-op met for its annual digital marketing conference, Building Buzz.

The Future of Carpet

Danielle Clair Simpson

September 6, 2018

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As the soft-surface category continues to evolve, new technologies are enhancing the beauty and durability of these surfaces.

When it Comes to Social Media Experts Say Video is King

Danielle Clair Simpson

August 28, 2018

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When Flooring America, Flooring Canada members met in Montreal for the co-op’s annual digital marketing conference, Building Buzz, attendees were immersed in two days of deep-dive education developed to teach them new tactics to grow their business through lead conversions, social media engagement and marketing plans.

FlorStar Celebrates 30 Years

Danielle Clair Simpson

August 21, 2018

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FlorStar has grown and changed with the times and our industry, resulting in its transformation from a flooring distributor to a multifaceted flooring solutions company.

Mixed-Use Developments for Convenience and Efficiency

Danielle Clair Simpson

August 7, 2018

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Whether it’s a single, multi-story building or a complex, mixed-use developments are repurposing and revitalizing communities, and transforming both urban and suburban areas alike into living and active work-life communities.

Hospitality Flooring Finds Inspiration in Nature

Danielle Clair Simpson

July 17, 2018

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Drawing inspiration from nature, elements of biophilic design are creating calm, connecting and welcoming spaces.

Advances in Soft Surfaces

Danielle Clair Simpson

June 5, 2018

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With the help of the latest fiber and backing technologies, manufacturers are delivering carpet that offers it all: high style, softness, high performance and an environmental story.

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