According to the latest data from Pew Research Center, 69% of U.S. adults are now social media users, and that number jumps to an astonishing 86% for the 18- to 29-year-old age group. As such, savvy business owners in all sectors are using the power of social media to extend their marketing reach, and the flooring industry is no exception. Flooring manufacturers realized early on that social media is a great platform for such a highly visual industry, and now many flooring contractors are also getting great results from social media.
We sat down with Reva Revis, who manages the Fuse Alliance social media program, and five Fuse members whose companies are at different points in their social media journeys, to better understand how they’re using social media, what platforms and tools they recommend, and what advice they have for other flooring contractors considering using social media as a marketing tool.