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Home » Authors » Tanja Kern
Tanja Kern

Tanja Kern

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

Articles

ARTICLES

neutral-color house

How Colorful Flooring Challenges the White House Aesthetic

Tanja Kern Headshot 2023.png
Tanja Kern
April 4, 2025
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While America's neighborhoods have become seas of pristine white houses designed for maximum resale value, a colorful rebellion is happening right under our feet. Manufacturers are increasingly offering bolder, more vibrant flooring options that challenge the notion that our homes must sacrifice personality for investment potential.


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Karastan's Black Label collection

Premium Carpet Brands Redefine Luxury Through Color and Sustainability

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Tanja Kern
April 2, 2025
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Three major carpet brands—Anderson Tuftex, The Dixie Group, and Karastan—are transforming the luxury flooring market with expansive color palettes, custom dyeing services, and sustainable materials aimed at design-conscious consumers seeking personalization in their homes.


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Floor Trends & Installation Unveils Supercharged 12th Annual Installation Awards

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Tanja Kern
April 1, 2025
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The industry's premier celebration of flooring craftsmanship returns with an accelerated timeline, enhanced competition, and valuable sponsor support from Performance Accessories and QEP/Roberts.


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Podcast Jose Ruiz-Roscigno Vives

2025 Tile Trends: Spanish Influence on American Design

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Tanja Kern
March 31, 2025
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Vives, a family-owned Spanish tile company since 1957, brings European design trends to the North American market. From Cevisama 2025 in Valencia, Spain, Jose Ruiz-Roscigno discusses sustainable manufacturing practices, 2025 tile trends, and educating architects and contractors on proper installation techniques. 


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Floorté Pro Fresh Take

Tariffs and Innovation: Resilient Flooring Market Adapts in 2025

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Tanja Kern
March 28, 2025
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With Chinese import tariffs jumping to 45%, North American manufacturers are betting big on domestic production. Discover how digital printing technology, sustainable materials, and evolving retail strategies are reshaping the resilient flooring landscape. 


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Build Direct Logo

BuildDirect Acquires Florida Flooring Distributors in $593,000 Deal

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Tanja Kern
March 27, 2025
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BuildDirect expands its Pro Center network with the acquisition of Orlando-based Anchor Flooring and Yorkshore Sales, strengthening its distribution capabilities in the southeastern U.S. and enhancing services for professional contractors.


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The Ascent mixed-use development

World's Tallest Mass Timber Building Features Innovative Flooring Solutions

Custom Carpet Innovation Completes Milwaukee's Sustainable Urban Living Landmark
Tanja Kern Headshot 2023.png
Tanja Kern
March 27, 2025
No Comments

Milwaukee's Ascent, the world's tallest mass timber building, faced a critical flooring challenge when carpet suppliers couldn't deliver. The solution? Custom-printed carpet tiles that not only matched design specifications but improved moisture control.


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Cyncly Logo 2024.jpg

Cyncly Introduces Design Flex for Kitchen and Bathroom Designers

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Tanja Kern
March 27, 2025
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Cyncly's new cloud-enabled platform helps designers streamline workflows and enhance client collaboration while boosting sales and business performance.


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Tarkett iQOptima Vinyl
Industry Q&A

Innovative Flooring Solutions Transforming Healthcare Environments

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Tanja Kern
March 26, 2025
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Sandra Soraci, Tarkett North America's healthcare segment strategy director, discusses how modern flooring combines aesthetics with infection control while addressing sustainability concerns and installation efficiency in healthcare settings.


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Fuse Conference Panel

Innovate to Elevate: Fuse Alliance Conference Draws Record Attendance in Orlando

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Tanja Kern
March 20, 2025
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The Fuse Alliance 2025 Annual Conference in Orlando attracted nearly 500 attendees, including many first-timers. Under the theme "Innovate to Elevate," the event featured keynotes on leadership, economic outlook, and difficult conversations while emphasizing AI applications, sustainability, and creating a welcoming community for flooring professionals.



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