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Home » Authors » Sandy Montero
Sandy Montero

Sandy Montero

Santiago Montero has been covering the flooring market since 1988. He has spoken to hundreds of retailers, manufacturers and distributors as they’ve generously shared their struggles and their challenges as well as their successes and triumphs during this time of unprecedented change in the industry. He can be reached at monterosantiago@gmail.com.

Articles

ARTICLES

distributors

How Your Friendly Neighborhood Distributor Supports Your Flooring Business

Santiago Montero
Sandy Montero
November 20, 2019
No Comments
I’ve always been a big fan of distribution in the flooring industry and I believe that now more than ever, the value and support distributors bring is vital to the success of specialty retail.
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customer loyalty

Loyalty May Be the Answer You're Looking For

Santiago Montero
Sandy Montero
October 28, 2019
No Comments
How do you stay relevant when your suppliers are increasingly being pulled into the home center space and when new emerging competitors lurk everywhere?
Read More
standing out from competition

Sandy Says: Profound Changes Ahead for the Flooring Industry

Santiago Montero
Sandy Montero
September 19, 2019
No Comments
The flooring industry faces some tough headwinds. I've had the good fortune to speak with literally hundreds of flooring retailers and manufacturers over the course of my career, and I'd like to share with you what I've learned from them.
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