Frank Chiera, senior VP of marketing and advertising, CCA Global Partners, and Terri Daniels, VP of public relations, offer guidance on marketing strategy for flooring retailers in 2024.
Retailers gathered for member-to-member meetings spanning over 45 regions and learning opportunities geared toward ways to drive more customer traffic, marketing and merchandising and new product innovations.
Nearly two-thirds of Carpet One, Flooring America and Flooring Canada showrooms have implemented new Retail 2.0 showrooms. CCA Global cooperative's next step: driving unprecedented traffic and conversions for its retail members.
It's been one year since International Flooring Company opened its doors in Dalton, Georgia. Find out how the manufacturer plans to transform the floor-buying experience through its new brand, Canopy.
A new partnership between flooring manufacturer Mannington and technology provider Broadlume aims to increase sales opportunities while simplifying and shortening the sales process.
A well-executed paid media strategy can generate exclusive leads and significantly grow your flooring business’ sales pipeline with qualified and consistent leads.
AHF Products, which comprises hard-surface flooring brands including Bruce, Armstrong Flooring, Hartcop, LM Flooring, Robbins, Crossville and others, announces the launch of its redesigned corporate website.