White oak demand surges as consumers embrace natural finishes and herringbone patterns. Manufacturers respond with innovative installation solutions while wood reclaims territory from vinyl alternatives—even in basements.
Chicago's June design calendar features two key events for flooring professionals: NeoCon's 56th edition at The Mart (June 9-11) and Fulton Market Design Days (June 10-12), offering opportunities for trendspotting, product discovery, and industry networking.
Installers face critical challenges when clients choose tiles purely for aesthetics, overlooking how they perform in complex patterns like herringbone—often creating conflicts with industry standards for modular systems and consistent joint widths.
