The association's modernized platform offers enhanced certification information, sustainability resources, and a new member portal, reflecting NALFA's commitment to quality standards and industry education.
American Home Surfaces Group and Commercial USA announce a strategic partnership with Gladden Group to bolster their communication efforts and brand positioning in both residential and commercial sectors.
Learn how Roomvo and Mohawk are transforming how consumers and retailers approach flooring selection, addressing long-standing pain points and connecting manufacturers, retailers, designers, and consumers through advanced digital tools that streamline the purchase journey.
Lowe's debuts Apple Vision Pro-powered Style Studio in five Austin stores, offering immersive 3D kitchen design consultations where customers can visualize renovation options, including flooring, cabinetry, and appliances, then save product selections for future reference.
Research shows that nearly half of specialty flooring consumers leave stores dissatisfied. In response, Mohawk has transformed its Edge partner program with data-driven solutions that combine hands-on training, digital tools, and targeted marketing support to help retailers thrive in today's competitive market.
Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses.
Shaw Industries' COREtec launches a comprehensive toolkit to help specialty retailers capitalize on strong brand recognition, featuring marketing assets, buyer guides, and analytics tools to support customers through the six- to nine-month flooring purchase journey.
Meridian Adhesives Group has unveiled a new comprehensive website that consolidates its entire portfolio of adhesive products into a single platform, streamlining customer access to solutions across industries. Legacy brand sites will remain active for six months during the transition.
Mohawk's winning playbook—which delivered more than two billion brand impressions and 86% more customer leads for retailers—helped drive 7.5% growth in a down market. As CEO Jeff Lorberbaum predicts a strong 2025 rebound as mortgage rates fall, Edge Summit gathered nearly 300 retailers to share strategies for continued success.
