We know that digital marketing and advertising promotions can have a powerful reach and yield favorable results, and in light of the pandemic, retailers—with help from their manufacturer partners—are relying heavily on digital sales and advertising tactics now more than ever to maximize their outreach to consumers.

We expect salespeople to be motivated by more sales. The higher the margin, the higher the commission.

In this article, we discuss how to overcome objections in a way that builds rapport with the customer.

Republic Floor CEO Rotem Eylor said the company plans to open more than 20 distribution centers across the country in the next five years, opening about seven by the end of this year.

Darren Nelson opened his flooring store, Veteran Flooring, in Brighton, Michigan, on March 11, 2020—four days before Michigan Governor Gretchen Whitmer shut down independent flooring retailers as "non-essential" businesses in response to COVID-19.

We had an opportunity to sit down with Scott Levy, president of Arley Wholesale, a leading importer and East Coast distributor of ceramic tile, stone and sundries. Realizing that distributors perform unique tasks, many of which are on the international stage, our goal was to gain some insight into these tasks and how the company dealt with them in the midst of this never-before-experienced lockdown.

When it comes to the installation process, it often feels like retailers and installers live on different planets.

Whether we realize it or not, our customers are judging us by the house we keep.

Running a small business is tough enough in good times, but when the economy slows down, it becomes even more challenging.

The Carpet Guys, headquartered in Troy, Michigan, never anticipated achieving $2 million in monthly sales in the middle of a pandemic—for the first time in the company's history.