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Home » Topics » Business Insights for Flooring Retailers

Business Insights for Flooring Retailers
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Tips, tricks, and insights to help your flooring business prosper.

ARTICLES

social media marketing

How Dalton Carpet One Uses Social Media to Boost Customer Engagement

Katie rork about
Katie Rork
February 25, 2021
No Comments

Led by the idea that “people want to buy from people,” see how the retailer’s design team reached out to consumers in their local market and added a personal touch to virtual shopping.


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diversity and inclusion in the workplace

How Flooring Retailers Can Encourage Diversity in the Workplace

Danielleclair
Danielle Clair Simpson
February 23, 2021
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We’ve taken three general tools for successful diversity, equity and inclusion, provided by Bonnie Mayfield, chair, Dykema Gossett PLLC in Bloomfield Hills, Michigan, and applied them to our industry.


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Global Flooring Alliance Logo

Global Flooring Alliance Remains Optimistic

February 18, 2021
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Many members saw double-digit growth in 2020, fueled by the residential remodel market.
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Mannington-logo

Mannington Reflects on Phenix, Pharr Acquisition

February 17, 2021
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Company leaders report on the benefits of the union with Phenix Flooring and Pharr Fibers and Yarns.
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Armstrong Flooring Logo

Armstrong Reports 4Q Sales Increase

February 17, 2021
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Net sales for the full year 2020 declined 6.6%, primarily due to the effects of COVID-19 on business.
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Valinge Logo 900x550

Välinge Reports 2020 Growth

February 15, 2021
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Boosts in home renovation trends, expanded IP portfolio and licensee numbers, and a new flooring brand made for a successful year, the company said.
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Mohawk-logo

Mohawk Reports Record Fourth Quarter

February 12, 2021
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All markets globally saw stronger residential sales while commercial activity remains weak, the company reported.
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mohawklogo.jpg

Mohawk's Digital Marketing Streamlines Customer Journey

February 2, 2021
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Mohawk's tools for specialty retailers help them provide consumers a guided shopping experience that can’t be found online or in large home centers.
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setting business goals

Goal Setting: A Conversation with Matt Ketterman

Matt ketterman
Matt Ketterman
December 11, 2020
No Comments
I mentor several people and one of my mentees asked a few thought-provoking questions. Since she was curious about goals and goal setting, I figure you all may be as well.
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resolving objections

Creating Likeability Through Objections: Part 2

Buddy Wisdom
December 11, 2020
No Comments

In this issue, we discuss more ways to manage objections by breaking down the customer’s resistance.


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