While competitors take weeks, smart flooring retailers close sales in hours. Discover how industry leaders use AI, real-time inventory, and Uber-style installation networks to convert browsers into buyers before competitors even send a quote.
Shaw division presidents share how organizational changes deliver dealer benefits: supply chain protection through $1 billion domestic investment, commercial lead time reductions via $90 million Plant RP expansion, and clear pathways to synthetic turf's 7-10% growth market. Exclusive interviews reveal practical advantages from faster decision-making to new revenue opportunities.
AI has revolutionized contracting. By combining digital intelligence with human judgment, flooring contractors can reconnect with past clients through data-driven CRM strategies, value-first outreach, and consistent engagement—transforming dormant relationships into a powerful revenue stream.
Mohawk Edge Experience Academy delivers comprehensive retail sales training that unified Airbase Carpet & Tile Mart's approach across 14 locations. As owner Michael Longwill said: "We needed a message, we needed a banner, a flag, to really pull us all together, to engage us all, so we could take it to the next level."
At The International Surface Event (TISE), industry veterans Nate Bowen and Pat Noonan shared their perspectives on the show, the critical role of proper installation training, and their ongoing efforts to advance the Installation Standards and Training Alliance (INSTALL).
National Floorcovering Alliance Board President Ian Newton reveals member businesses are selling higher-ticket items while traffic slows and shares industry trends during the group's spring meeting in St. Pete Beach, Florida.
Women of Starnet and Women in the Floorcovering Industry teamed up for a panel discussion in Carlsbad, California, on Women-Owned Business Enterprise and Minority-Owned Business Enterprise certifications.
As global supply chains falter, Mohawk’s domestic production capabilities have become a compelling competitive advantage. Learn how its North Carolina facilities provide retailers with stability through American-made flooring products that are tariff-free, in-stock, and backed by industry-leading innovations and warranties.
The event highlighted new educational programs, legislative updates, and celebrated 10 years partnering with Gary Sinise Foundation's RISE program for wounded veterans.
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.jpg?height=168&t=1746041329&width=275 "FLOORtalk podcast: Nate Bowen and Pat Noonan")
