One reason I started this column for Floor Trends is because I saw a need to offer social media marketing insights to a broad audience. Rather than answer folks one by one, I wanted the chance to share actionable information and ideas with many people at once. Though businesses and professional circumstances run the gamut, I get many of the same inquiries from the people I meet, those frequently asked questions—FAQs—that come up so commonly.
Here are three of those questions I’m asked most often, followed by my responses.