Mohawk Activates the Future with Innovative Product Heroes

Calhoun, Ga. -- Mohawk’s 2018 theme, “Activate the Future,” launched at The International Surfaces Event (TISE), is all about activating product innovation, brand leadership and marketing programs for the future of retail. Mohawk aims to position retailers to succeed with innovative product programs and merchandising, focusing on new product campaigns, coined “Product Heroes,” that showcase Mohawk’s innovations in soft and hard surface. Product Heroes will be featured in special advertising campaigns throughout the year.

“Mohawk is evolving and innovating to ensure every aspect of the retail and consumer experience is best-in-class,” said Karen Mendelsohn, senior vice president of marketing. “In 2018 and beyond, Mohawk will activate the strength of our entire portfolio of brands by bringing them together – shifting from a collection of brands to a family of brands. Our groundbreaking digital programs and merchandising systems, centered on the Product Heroes strategy, will create exciting journeys for consumers and drive traffic to loyal retailers.”