Calhoun, Ga. -- In an increasingly competitive, constantly changing business landscape, Mohawk is building a powerful new resource to give its specialty retailers the leading edge. Brimming with insights from top retailers and the Mohawk team, the Edge peer-to-peer network will help owners better manage their businesses, stay on top of evolving digital marketing needs and, ultimately, grow sales revenue.
“At Mohawk, we are lucky to work with some of the most motivated, dedicated and innovative retailers in the flooring industry. Time and time again, we’ve seen that peer-to-peer learning is one of the most powerful tools in their arsenal,” said Seth Arnold, vice president of residential marketing. “With the Edge peer-to-peer network, we’re working to connect specialty retailers together, along with best practices and key learnings that help them achieve their business goals and empower the specialty retail channel.”
This specialty retail community will connect and inspire retailers with fresh, clear information and inspiration through videos, case studies, how-to guides, useful data insights and more. An ever-growing content library will include: videos featuring Mohawk’s Most Valuable Peers with peer business success stories; case studies with strategies to help build and promote sales growth, manage business, deal with customers, handle staffing issues and more; how-to checklists with step-by-step actions to accomplish specific goals; actionable insights and inspirations to educate retailers about digital marketing and online communication as well as retail best practices and trends; data bites with digestible, useful data points and tips; and select educational content from Mohawk’s Edge Summit.
The Edge peer-to-peer network’s concise, actionable content is designed to help specialty retailers find shared ground with their peers and learn from their successes and missteps, empowering them to compete and win in their markets. Available to all Edge retailers through quarterly subscription, access to the specialty retail community is also included in Five Star program maintenance fees.
For more information, visit www.mohawkflooring.com.