Let’s face it: we live in a world that’s become overrun by acronyms. Acronyms make sense as a time saver among insiders in closed environments, such as employees in companies, but the overabundance of them these days—to me as an old duffer—is a bit over the top. Sure, the old standby acronyms, FBI, IBM, NASA, IRS and LBJ are ones that everybody knows. If you have to stop and think about what an acronym means, it’s just not worth it.
The floor covering industry is not immune to this trend. The multilayer flooring category is overrun by them—LVT (luxury vinyl tile), WPC (wood plastic composite), SPC (stone plastic composite) and the like. Thankfully, Philippe Erramuzpe, member of the board at Multilayer Flooring Association (MFA) and chief operating officer at USFloors, has agreed to help us clear up the confusion. This conversation in its entirety is available at floortrendsmag.com. Just click on multimedia and then on podcasts. The following are some excerpts of that conversation.