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ColumnsBusiness Insights

Creating Referrals Pays Off for Flooring Retailers

By Matt Ketterman

The greatest compliment a customer can give you is their endorsement. How do you create referral business? If you work the system correctly, you can create hundreds of sales reps (referral partners) for yourself within 12 months. Here is how: 

Give. The first step in creating a referral system is to come up with a simple reward system. Figure your average ticket and determine what a sale is worth to you. Our average ticket is $2,000. If a person refers a paid sale over $2,000, we send them a certificate for $100. Paid sales below $2,000 are good for $50. If your average margin is 40%, you will be trading $100 to make $700. That is a great investment on a sale you may not have otherwise had. Our referral system has a proven track record where almost 90% of the sales close. What you give is up to you. The important part is that your message is clear and consistent. Keep your promises. 

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