As a publisher and editor, I’m interested in storytelling. Stories are the glue that connect us. No matter your age, profession or background, you have a story to tell, and your voice offers a unique filter that allows others insight into your life and experiences.
In this month’s issue, we talk about how to sell resilient flooring. For many retail sales associates and consumers, it’s a complicated subject with too many styles, options, features and benefits. Upon speaking with industry leaders marketing the category, one constant stood out: keep the story simple. While we in the flooring business love to get swept up in mil layers, wear layers, composition and any other number of technical attributes, the retail sales associate and the consumer don’t give a hoot. For the consumer, they need a floor that’s going to perform to their lifestyle needs, and it’s the RSA’s job to guide them in selecting the floor that is right for their space and living needs.