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Floor CoveringsShows and Events for Flooring

The Buzz at Building Buzz West

Building-Buzz-Denver
Keith Spano, president of Flooring America, Flooring Canada, and The Floor Trader, opens Building Buzz West in Denver.
Building-Buzz-Denver
Shaw Floors presents how to sell waterproof flooring.
Building-Buzz-Denver
The event showcased the “Year of the Sales Professional,” highlighting new programs and techniques to close more sales. A panel of experts provided tips for social media and digital marketing.
Building-Buzz-Denver
Building-Buzz-Denver
Building-Buzz-Denver
July 16, 2019

Flooring America, Flooring Canada, and The Floor Trader gathered in Denver for Building Buzz West, the first of its regional meetings, trying a new format that is intended to offer a platform for flooring professionals to come together to share and learn from one another.

"Summer is a great time for experimentation,” said Keith Spano, president of Flooring America, Flooring Canada, and The Floor Trader. “We've talked about retail personalization, and you hear that all the time about ‘me-tailing’ and the personal experience of each and every consumer. That's our goal as well...We thought that by splitting up the country, it certainly gives us a little more time to spend with everybody and also we hoping since we can split this up into two regions, we can get your sales people here.”

View more photos from Building Buzz Denver!

The event showcased the “Year of the Sales Professional,” highlighting new programs and techniques to close more sales. The group also rolled out its new Resista 3.0 and celebrated the arrival of Aquadura waterproof hardwood flooring.

KEYWORDS: CCA Global Partners education and training Flooring America/Flooring Canada flooring retailers

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Keith Spano, president of Flooring America, Flooring Canada, and The Floor Trader, opens Building Buzz West in Denver.
Shaw Floors presents how to sell waterproof flooring.
The event showcased the “Year of the Sales Professional,” highlighting new programs and techniques to close more sales. A panel of experts provided tips for social media and digital marketing.

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