Since entering the industry as an e-commerce flooring company just a few years ago, Revel Woods has been challenging the norm and modernizing the sales process of hardwood flooring. In its latest collaboration with Eddie Bauer, the saga continues as Revel Woods is shifting to a more fashion-forward mindset.
If a space is your outfit, the floors are your shoes, says John Dupra, co-founder of Revel Woods. Like fashion, Dupra says wood flooring is much more than just a commodity, as the retail price of designer clothing is not purely based on just materials, labor and logistics, but several other intangibles such as design, reputation and status.