Mohawk continues to develop introductions for Godfrey Hirst with nine highly anticipated updates within the Smart Strand, Ever Lux Nylon and wool categories, along with a redesigned merchandising system.

Upon acquiring Godfrey Hirst in 2018, Mohawk wasted no time incorporating the latest colors, patterns, textures and fibers—including the industry favorite Smart Strand—to the legacy of quality and performance that defines the Godfrey Hirst brand. This dedication to innovation will be showcased throughout the 2020 introductions, including styles featuring Mohawk’s revolutionary new Color Max technology.

“Last year we brought Smart Strand, the softest, most durable and easiest to clean carpet on the planet, into the Godfrey Hirst product line,” said Angela Duke, director of brand marketing. “It’s been an incredible feeling to add our exclusive technology to one of the most successful manufacturers in the world. In addition to the four new Godfrey Hirst Smart Strand carpets showcasing in 2020, we will also continue to support the Ever Lux Nylon and wool categories with five new product offerings.”

Adding to Godfrey Hirst’s collection of the Smart Strand family, the 2020 Smart Strand introductions are:

Chic Appeal: A cozy frieze featuring a more tailored construction and high-twist yarn fora modern spin on a classic carpet. This contemporary frieze features a soft, neutral color palette which accentuates any room and is also great for large custom rugs.

Charming Edge: Transitional and edgy, this solid pattern blends diamond and parquet visuals for a modern yet traditional look. The stylish color palette ranges from traditional blue and navy to light beige, grey and taupe.

Classic Frame: This attractive large-scale interpretation of a Celtic knot provides dramatic visuals with a traditional touch. The classic color palette features fashionable greys, taupes and beiges.

Modern Texture: A subtle, geometric tonal pattern that is ideal for both modern and traditional design. This timeless pattern creates the perfect complement to any décor and is available in a wide array of colorations. 

The 2020 Ever Lux collection includes Graceful Intrigue, a trendy multi-color cut pile comprised of steel blue, grey and taupe, and features new Color Max technology. Godfrey Hirst will also unveil a new Color Max pattern with a modern take on the traditional diamond trellis visual. In the tufted wool category, Godfrey Hirst will debut Alderney, a high-styled herringbone pattern offered in both solid and tonal colorations; Berber Vogue 2, a traditional heathered, level loop in trending colorations such as taupe and greys; and Collanmore, a cozy, chunky large loop wool available in a variety of solid and heathered colorations.

Adding to the successful Godfrey Hirst retail floor plan that launched in 2019, the brand will offer a new, cohesive merchandising system in 2020. This redesigned collection features contemporary wing cards and cut set displays with Godfrey Hirst branding.

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